Johito Recipe!.
Our vodka mojitos “Johito” was quite a hit so we figure we shall post the recipe and share the love!
2 oz Square One Cucumber Vodka
0.5 oz fresh lime juice + 1/4 lime
1 oz simple syrup or agave nectar
mint
club soda
Muddle mint and 1/4 lime in shaker
Add all other ingredients
Shake lightly only to blend ingredients
Pour into collins glass with ice
Top with club soda and stir

EcoJoe "Johito" vodka mojitos!
*Johito was named by the fabulous Alexandra Watkins of Eat My Words, an elite San Francisco product naming firm. This vodka mojito recipe was provided by Square One Organic Vodka founder Allison Evanow.
8.10.2009 VAR Buzz: They have a new St. Joseph, they made it out of clay.
We were mentioned in VAR Buzz, a blog devoted to Virginia REALTOR community. You can visit the original post on EcoJoe here or read the text below:

If you’re one of the folks who has buried a statue of St. Joseph on a property in the hopes of getting it to sell faster, here’s something to think about.
Joseph was a carpenter (the actual translation is more “builder,” which means he worked with wood, clay, stone, whatever). The point being, he’s a guy who worked with natural materials.
So a plastic statue doesn’t exactly do right by him, does it? No offense to whichever Chinese company is turning them out, but a cheap plastic toy doesn’t exactly demonstrate a full measure of devotion, does it?
Further, those plastic statues are forever. They’re unnatural. Would a man who worked with wood and clay and stone approve of something like that?
One company thinks the answer is “No,” and it’s got an alternative: The $14.95 EcoJoe — a statue of St. Joseph made of clay, part of an “eco-friendly home selling kit.” Even the packaging is “printed with soy-based ink on 100% post consumer paper.”
Much more in line with what Joseph himself would use, huh?
How Do You Bury St. Joseph Statue?.
People ask this often and we’ve heard and found many different versions during our market research:
- by the for sale sign
- upside down
- in the front yard
- in the back yard
- facing the street
- facing away from the street
- and a combination of couple of different things here
- you have to dig him back up and place him in a prominent space in your home
Frankly, this is what we think, the tradition is really about the intention you set for selling your house. It is about setting the intention that you want to find a buyer who will be fair, quick and honest in your sale and will take care and cherish the house just as you did. So when you bury the St. Joseph statue, don’t feel so bounded by the rituals or feeling that you are doing something wrong. Just go ahead set the intention and let it go. The St. Joseph statue is just a symbol of your intention and a good luck charm.
To just show you an example, I once had a conversation from a prominent St. Joseph statue vendor telling me that the reason why he tells sellers to bury the St. Joseph statue next to the for sale sign is simply because most people forgot where they buried the statue. This way, they know where to dig when they sold the house.
So, have fun, relax and set the right intention for selling your home!
Photo by Wonderlane
Can You Reuse a St Joesph’s Statue to Sell Another Home?.
Why yes. We don’t see why not? Plus recycle and reuse is perfect a green way to do it! EcoJoe is biodegradable, but it doesn’t mean that he will just melt away while he is hanging out underground in a short period of time. As long as your EcoJoe is still in good shape, we see it is perfectly fine to reuse him for other divine purposes.
Photo by woodleywonderworks on flickr
7.15.09. Terrylynn – Realtor who believes in Staging Blog: We get a sneak peak at EcoJoe at the Expo in Dublin, ca! 7/15/09.
Skeptics may wonder, but I started using St. Joseph statues on my listings about 15 years ago. It has become common practice for my husband, Bob, when he is putting up my signs to bury the statue. We can’t tell you for sure that if we’d forgotten the statue the house wouldn’t sell, but it certainly seems like the positive thoughts and intention don’t hurt.
When I first started buying them, they were hard to locate. Now there are three or four sources. Since I have become a green advocate, I can’t tell you how excited I am to put in my order for EcoJoe!
- Terrylynn [Fisher]
View the original blog post on Active Rain here: http://activerain.com/blogsview/1138320/we-get-a-sneak-peak-at-ecojoe-at-the-expo-in-dublin-ca-7-15-09
Sign up for an Active Rain account here.
How to Buy EcoJoe™.
About the Product: EcoJoe, Eco-Friendly St. Joseph Statue Home Selling Kit

The centuries-old practice of burying a statue of St. Joseph in the yard of a house for sale is supposed to enlist the Saint’s aid in finding a buyer. Today, thousands of home sellers and real estate agents continue the tradition of calling upon St. Joseph to help sell their property with successful results.
The EcoJoe™ Home Selling Kit is a green alternative to the current St. Joseph products on the market, which are mostly made with plastic. As plastic breaks down, it releases toxin into our eco-system, potentially poisoning our food and water. EcoJoe™ is made with 100% eco-friendly materials that are bio-degradable. If he is left buried in your yard, EcoJoe™ will not poison the earth. A real Saint would never do that!
In addition, our packaging is printed with soy-based ink on 100% post consumer paper, which means no new trees were harmed and no VOCs emitted during printing process.
To purchase your EcoJoe™ Home Selling Kit, click below.
Product Pricing: $14.99

————————————————————————————–
Other Buying Options:
If you prefer, you can buy EcoJoe™ through Amazon.
Or find EcoJoe™ at one of these fine businesses in the US and Canada.
We offer special pricing for bulk purchases (more than 12 at one time). EcoJoe™ makes a great gift for an office of real estate agents. Please contact us directly for details.
EcoJoe™ might be the perfect addition to your store. Read our wholesale information page to learn more.
We also offer an affiliate program. See EcoJoe Affiliate Program page for all the details.
Photo by DUCKMARX
Why Not Plastic?.
Plastic, while convenient, is actually costing our economy a lot.
Here are some quick facts courtesy of Greenfeet.net:
* A plastic milk jug takes 1 million years to decompose.
* A plastic cup can take 50 – 80 years to decompose.
* Americans use 2.5 million plastic bottles every HOUR.
* Plastic bags and other plastic garbage thrown into the ocean kill as many as 1 million sea creatures every year.
* Burning plastic in an incinerator uses twice as much energy as it takes to recycle it.

Photo by Vineus
* Americans generate 10.5 million tons of plastic waste a year but recycle only 1 or 2 % of it.
* An estimated 14 billion pounds of trash, much of it plastic is dumped in the world’s oceans every year.
* The worldwide fishing industry dumps an estimated 150,000 tons of plastic into the ocean each year, including packaging, plastic nets, lines, and buoys.
* About 1,200 plastic soft drink and salad dressing containers could carpet the average living room.
Photo by E>mar
* It takes 1,050 HDPE (#2) milk jugs to make a six-foot plastic lumber park bench.
* Every year we make enough plastic film to shrink-wrap the state of Texas.
* Nearly every piece of plastic EVER made still exists today.
So please, stop drinking bottled waters and bring your own grocery bags to shops. Our *ONLY* goal at EcoJoe™ is to change how real estate industry uses plastic. We strongly believe that even a small change can make a big difference.
So be part of solution today! Join the Plastic Revolution. Reuse, recycle and reduce usage of plastic.

Photo by greenhem
Additional reading:
Plastic Facts from the 3R Program at Northern Illinois University
Different types of plastic by Life Without Plastic
Consumption Facts by ReusableBags.com
Plastic 101 by Earth911.com
Saving the Planet One Lightbulb, Grocery Bag and Ice Cream Cone at a Time by O Magazine/ Oprah.com
Greenwash of the Week: Biodegradable Plastic Water Bottles by TheGoodHuman.com
Breaking Down Is Hard to Do: How biodegradable is biodegradable plastic? by Slate.com
A collection of plastic related news articles by Digital Journal
*Front page featured photo courtesy of pualv on flickr
Thumbnail photo courtesy of hockadilly on flickr
EcoJoe Gives Back!.

EcoJoe™ gives back to the community and furthers the cause of sustainability by participating in the 1% for the Planet Alliance. Every quarter, we poll our customers and friends and ask them which environmental charity we should support. You can find the poll and other fun EcoJoe™ stuff on our Facebook page. This quarter, our donation went to support Friends of the Urban Forest
Here are some other communities we are involved in and recommend to you:

The 3/50 Project: Think about which 3 independently owned businesses
you’d miss most if they were gone. Stop in and say hello. Pick up a little something that will make someone smile. Your contribution is what keeps those businesses around. If just half the employed U.S. population spent $50 each month in independently owned businesses, their purchases would generate more than $42.6 billion in revenue.* Imagine the positive impact if 3/4 of the employed population did that.
Pick 3, spend 50, Save your local economy.

Make Mine A $Million / Count Me In for Women’s Economic Independence is the leading national not-for-profit provider of resources, business education and community support for women entrepreneurs seeking to grow micro businesses to million dollar enterprises.
Company-Customer Pact: EcoJoe™places a high value on excellent customer service, and subscribes to the Company-Customer Pact. This pact is a call for shared responsibility between companies and customers, one that promises that both sides will hold up their end of the bargain to change the game. The document provides a way to opt into a set of shared values. We invite you to take a look, and sign on.
What is EcoJoe™ made of?.
EcoJoe™ is made from clay, which is a natural material from the earth. Clay has a long history in various historical cultures. Different types of clays and processing produced different products range from earthenware to porcelain. Clay can be biodegradable and does not release any toxins when it breaks down if left buried in the earth.
To produce EcoJoe™, the only “processing” was through the kiln, which is a firing process that hardens the clay. No additional processing such as bleaching or chemical coating was used.
The EcoJoe packaging is made from 100% post-consumer, recycled paper and printed with soy based ink. By printing with soy-based inks, VOC (Volatile Organic Compound) emissions that are harmful to the production crew and users are minimized, unlike oil-based paints, which are most commonly used in printing.
We also offset carbon emissions caused during production, transportation and shipping by purchasing certified carbon credits. We are a green shipper. We reuse as much existing packagings and shipping materials as much as possible.
We also print green when it comes to our merchandise, like the inserts of our button packs, business cards, postcards and our limited edition T shirts (coming soon Feb 2010)!
At EcoJoe, we strive to be a socially responsible company and minimize our ecological footprint as much and as often as possible.
(Photo by Photo by Soil-Science.; please note this is a photo of clay soil, but not necessary the same soil that produces
EcoJoe™)
Launch Party 08.06.2009!.
We are throwing a Launch Party for EcoJoe™!

To RSVP: visit Pingg.com or on Facebook
Fabulous sponsors:
Eat My Words: San Francisco’s Elite Naming Firm
Square One Organic Vodka

Square One Organic Vodka

Square One Vodka CEO Allison Evanow with her fabulous line of organic vodkas
Special Thanks.
EcoJoe™ would never happen if I didn’t have the support of family and a few special friends:
Ann O’Connell, an inspiring friend, gracious legal counsel and a terrific blogger/writer (and former stager) who can spell and practice grammar much better than I do
Dava Guthmiller, Founder of Noise 13 and Pow.Wow Network
The fabulous ladies at Make Mine A $Million/ Count Me In
Lee Gilbert, President of CycleAware
Kris Whittenberg, CEO of SayNoMorePromotions and Be Good to People
Sunny Bonnell and Ashleigh Hansberger, Motto Agency. EcoJoe™ could not look so stylish without their creative genius!
As the life of EcoJoe™ progresses, I feel incredibly lucky, blessed and grateful to have great company and incredible support from freinds and fmaily. I cannot thank everyone enough!
*Photo by Thomas Hawk
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